Posted by Elina Ivanova-Atanassov
on July 07, 2026
Smart Strips now appears in the pages of Athletech News, the leading American publication covering the fitness and wellness industry. The coverage is editorial, not paid.
Athletech News is among the most authoritative voices in the sector stateside. Its reporting reaches more than 100,000 executives, investors and operators who shape the direction of the global wellness industry every day. It is the publication behind the annual rankings of the most innovative companies in the field and the Athletech Innovation Summit in New York. To be featured there means being seen by the people who decide which names come next.
That is exactly why this coverage is recognition. Not because we paid for it, but because we did not. The editorial team chose to tell the Smart Strips story because it saw in the brand what we set out to build: a new category, not another supplement.
Why It Matters?
For a brand born in Europe, editorial attention from the American market arrives early and arrives on merit. It confirms the direction we are moving in. Smart Strips is not entering a niche. We are defining a category built on format: the oral dissolvable strip that dissolves on the mucosa in 7 to 30 seconds and delivers up to 95% bioavailability, up to 4 times faster absorption, up to 30% greater functional efficiency.
This is the conversation we have been having from the start. Format over ingredients. And the industry is listening.
Read the Feature
The full story is available on Athletech News: https://athletechnews.com/are-supplement-strips-the-new-gummies-smart-strips-dissolvd
Recognition is a good start. We move forward, and we are smiling.
