Privacy policy

Privacy Policy & GDPR

1. Introduction

Smart Strips operates this website and online store to provide you with a smooth, secure and personalized shopping experience.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make a purchase or online payment, create an account, or communicate with us.

By using our website or services, you confirm that you have read and understood this Privacy Policy.

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will apply with respect to your personal data.


2. What personal information do we collect?

Personal information is any information that can directly or indirectly identify you as an individual.

We may collect the following types of personal information, depending on how you interact with our website:

  • Contact details – name, email address, phone number, billing and shipping address
  • Payment information – payment method, transaction details and payment confirmation
    (payment data is processed securely by our payment providers and not stored by us)
  • Account information – username, password and preferences
  • Order information – products viewed, added to cart, purchased, returned or exchanged
  • Communication data – messages you send to us via email or contact forms
  • Technical data – IP address, browser type, device information
  • Usage data – how you interact with and navigate our website

We do not collect sensitive personal data.


3. How do we collect your information?

We collect personal information:

  • Directly from you – when you place an order, create an account, subscribe to emails or contact us
  • Automatically – through cookies and similar technologies when you browse our website
  • From service providers – such as Shopify and payment processors, when they process data on our behalf


4. How do we use your personal information?

We use your personal information only when it is necessary and lawful, including to:

  • process and fulfill your orders
  • handle payments, deliveries, returns and exchanges
  • create and manage your account
  • provide customer support
  • improve our website, services and user experience
  • send order confirmations and important service-related messages
  • send marketing communications only if you have given consent
  • prevent fraud and ensure website security
  • comply with legal and regulatory obligations

We do not use your data for automated decision-making that produces legal or significant effects.


5. Sharing your personal information

We do not sell or trade your personal information.

We may share your data only with trusted third parties when necessary, such as:

  • Shopify (our e-commerce platform provider)
  • payment processors
  • shipping and fulfillment partners
  • IT and website service providers

All third parties are required to keep your information secure and confidential.

We may also disclose information if required by law or to protect our legal rights.


6. Shopify & third-party processing

Our store is hosted on Shopify, which provides the e-commerce platform that allows us to sell our products.

Your information may be processed by Shopify and its trusted partners in order to provide and improve our services. Shopify may process personal data in countries outside your country of residence.

You can learn more about how Shopify processes personal data here:
https://privacy.shopify.com/en


7. Data retention

We retain your personal information only for as long as necessary to:

  • fulfill orders and provide services
  • maintain your account
  • comply with legal obligations
  • resolve disputes and enforce agreements


8. Your rights (GDPR)

If you are located in the EU, UK or EEA, you have the right to:

  • access your personal data
  • request correction of inaccurate data
  • request deletion of your data
  • restrict or object to processing
  • request data portability
  • withdraw consent at any time

To exercise your rights, please contact us using the details below.
We may need to verify your identity before processing your request.


9. Children’s data

Our services are not intended for children, and we do not knowingly collect personal data from individuals under the legal age in their jurisdiction.


10. International data transfers

Your personal information may be transferred outside your country of residence.

Where required, we rely on approved legal mechanisms such as Standard Contractual Clauses to protect your data.


11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.

The updated version will always be available on our website.


12. Contact details

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

📧 Email: sales@smartstrips.com
📍 Address:
Bulgaria Boulevard 98
Entrance D, Floor 6, Office 11
Sofia 1680, Bulgaria

For the purposes of applicable data protection laws, Smart Strips is the data controller of your personal information.