Smart Strips in the Press
Smart Strips brings supplements into a new format: oral dissolvable strips that dissolve on the tongue in 7 to 30 seconds, with no water. Since the launch in 2026, the brand has been introduced on two of the largest stages in wellness and covered by business, fitness and biohacking media.
01
Launches
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Los Angeles, April 2026
Biohackers World
The US launch of Smart Strips, presented to an audience of biohackers, longevity experts and wellness founders.
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Cologne, April 2026
FIBO
The European debut, at the world’s largest trade show for fitness and supplements.
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Forbes Health Longevity Forum 2026
Founder Elina Ivanova-Atanassov on stage, on the future of supplements and daily longevity habits.
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Sofia, October 2026
Health & Beauty Expo
Founder Elina Ivanova-Atanassov on stage: “Smart Strips, the future of food supplements”.
02
Publications
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Forbes Bulgaria
The game changer in the world of food supplements.
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Athletech News
Are supplement strips the new gummies?
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Biohack Yourself, Summer 2026
Smart Strips in the Summer 2026 issue.
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Manager (Business Signature)
The future of longevity is thinner than paper.
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Endurance Sportswire
Republished the Athletech News article on supplement strips.
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Trend Hunter
AFTR PARTY, featured among new consumer trends.
03
In the US news
Our US launch press releases ran on more than 90 American news sites, among them:
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Fitt Insider
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Washington City Paper
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Times of San Diego
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Salisbury Post
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The Oxford Eagle
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American Press
As seen in
04
About Smart Strips
Smart Strips is a supplement brand built around one idea: the format matters as much as the formula. Ten formulas cover sleep, focus, energy, recovery, calm, immunity, longevity, beauty, the morning after and intimacy, each in a strip that dissolves on the tongue through QuickRelease™ technology (patent-pending). Born in Europe, built in America: made in the USA, in an FDA registered, cGMP certified facility.
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Founder
Elina Ivanova-Atanassov, Founder, Owner and CEO. A Bulgarian entrepreneur recognised among Forbes Bulgaria’s Top 40 businesswomen, with a specialisation in entrepreneurship and innovation from Harvard Business School.
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Research and development
Dr. Tracy Gibbs, PhD, Head of R&D.
05
Media enquiries
For press releases, product samples for review, images and the press kit, write to press@smartstrips.bg.
For interview requests with founder Elina Ivanova-Atanassov, write to eivanova@smartstrips.bg. We reply within two business days.
7 to 30s
To dissolve on the tongue
8×5cm
Sachet, business card size
30
Strips, one month
10
Formulas, one format
